Long established Scarborough optician Pagan & McQuade provides high quality eyecare and prides itself on its customer service. As we age, our eyesight requires a little more help, and for most people there is some hearing loss, so it made sense for the practice to offer hearing care to its loyal customers. The main provider […]

It’s easy to create a website about your business. It’s a no brainer: “we need a page for each department of the business or product range, and we want salesy copy and we want to look great”. That’s what you’re paying for, right? I respectfully offer this alternative view from a marketing perspective. (Actually it’s […]

When Jason approached me, he had already done the strategic work. I like a strategy I call watering the garden and sowing the seeds. If you get a new piece of land to garden, it helps to observe for a while to see what sort of plants thrive. This is the watering the garden phase. […]