Way back in the 1980s I read “Making Major Sales” by Neil Rackham. It still influences me today. He described the buying cycle for major purchases .. like buying a website. Let’s take the example of a car. You start out happy but gradually new models come out, your car gets older, it gains a […]
It’s not ‘maintenance’, it’s continual improvement
There’s nothing wrong with your website. It’s everything else that’s the problem. Yes your website needs to be maintained and cared for. Yes, I wish that wasn’t true, but it is. But since you’re here, you’re well on the way to turning that into a positive. A care plan will improve your business security and […]