Building a successful website can seem complicated but it's usually quite simple at root. We've been building websites since 2000 for all sorts of businesses from B&Bs to insurance, from festivals and cinemas to artists and healthcare. Our key advice? Don't write about you, write about the reader.
A standalone brochure website is nice, but we think websites can do more. Like .. go out and get you business. We like that better.
Your website could actively seek out new business for you, convert prospects, accept payment, deliver much of the service and build customer loyalty.
For instance, for an artist we are developing a website that posts new works automatically to social media, manages the timings of those posts for optimal effect, and discovers and connects with galleries through social media so each feels they have 'discovered' the artist.
"I want it to look fabulous"
Us too! It will. Even better, 'looking fabulous' can help you yet to the top of Google by reducing 'bounce' AND help with usability.
"I've got some photographs .. "
Great photographs persuade: get close, show people! If you have some, fabulous. If not, we can organise pro images to die for.
"Do I need to write the pages?"
We prefer to, from your brief. Our copy speaks with your brand voice, persuades and contains researched keyphrases for SEO.
"How do I get to the top of Google?"
Ignore the "SEO tricks" brigade, the top factor is: when people click to your website, they like it and don't click the back button.
"Should I boost Facebook posts?"
With Facebook ads you can specify your audience in very exciting ways. Try, but test. Marketing is testing. If it works, it works.
"I haven't the time for Twitter"
We can help with automatic posts from your website, training or we'll run it. If your customers are on Twitter, so should you be.
How much will this cost?
You'll never get high pressure sales from us. We aim to build you an affordable web presence that contributes to your business.
"How quickly can you do it?"
It depends on a lot of things but a month for something simple. Bigger projects can be ongoing as we work through a wants list.
"Do I need to blog?"
It's part of Content Marketing and we like it, but quality is better than quantity. Doesn't have to be a blog, could be video or pics.
Using data to get ahead
There are endless opportunities in data that are routinely ignored. For instance, for a music festival, we made it possible for people to click snippets of video of their favourite acts afterwards to make a 'best bits' page they could share with their friends. Meanwhile, those clicks helped us rank the memories for everyone, so what was at the top of the home page was the best moment from the weekend, as voted by the people who were there (without them even knowing it).
Deliver compelling content your prospects really want, & be the company on everyone's lips.
Search optimisation (SEO)
Get to the top of the search engines and enjoy free prospects, enquirers & buyers long term.
Once time we tested our copy against a clients. We improved their sales by a factor of three!
Social media integration
Not just 'click to like or share', we aim for a deeper mix with automated posting & scheduling.
Mailing list integration
Don't miss the opportunity to build and take care of those who support you. Spread the love.
If it isn't usable ..
It's a rare person who asks us for enhanced usability but wow it's powerful! Our number one.
Photography that grabs
The right photograph can be all it takes to sell and it's always worth getting the best images.
Give them what they want
A website is not a brochure, we can dynamically change it for each viewer. You like apples?
Persuasive landing pages
Your ads & social media posts could point to a 'landing page' designed to persuade and sell.